IT’S TIME TO TAKE A STAND
IT’S TIME TO TAKE A STAND
Get the Trend Report: Social Justice in the 2020s
A 2020 survey by The Corporate Social Mind indicated that 20–30% of consumers research companies to find out their corporate stance on social and racial issues, while 57% of consumers expect companies to take a stance on these issues and involve their employees in doing so. How can embracing social justice as a brand and an employer make a difference for your company? Find out when you get the scoop on the evolution of social justice in branding, check out examples of brands making a difference, how consumers are behaving when it comes to certain hot-button issues, and what employees are looking for from brands when it comes to inclusivity and corporate social responsibility. It’s all here in Digital Caliente’s latest Trend Report!
Get the Trend Report: Social Justice in the 2020s
A 2020 survey by The Corporate Social Mind indicated that 20–30% of consumers research companies to find out their corporate stance on social and racial issues, while 57% of consumers expect companies to take a stance on these issues and involve their employees in doing so. How can embracing social justice as a brand and an employer make a difference for your company? Find out when you get the scoop on the evolution of social justice in branding, check out examples of brands making a difference, how consumers are behaving when it comes to certain hot-button issues, and what employees are looking for from brands when it comes to inclusivity and corporate social responsibility. It’s all here in Digital Caliente’s latest Trend Report!
About
The DC team finds the digital intersection of strategy, data, storytelling, analytics and technology to create awe-inspiring, innovative yet humanity-focused solutions that drive tangible business results.
We are obsessed with finding new ways to elevate the brand and performance: to remove pain points, friction and missed opportunities from e-commerce; to dramatically enhance SEO outcomes; to serve with a useful and inspiring message at the time of need; to imagine services that create new revenue streams and recharge existing ones.
All of which contributes to igniting the love affair between brands and consumers.
About
The DC team finds the digital intersection of strategy, data, storytelling, analytics and technology to create awe-inspiring, innovative yet humanity-focused solutions that drive tangible business results.
We are obsessed with finding new ways to elevate the brand and performance: to remove pain points, friction and missed opportunities from e-commerce; to dramatically enhance SEO outcomes; to serve with a useful and inspiring message at the time of need; to imagine services that create new revenue streams and recharge existing ones.
All of which contributes to igniting the love affair between brands and consumers.
Clients
Clients
Our Services
DIGITAL STRATEGY
By taking a consumer perspective we build digital strategies that provide memorable experiences between brand and consumer.
DIGITAL OPERATIONS
Focused on overall business strategy, objectives, digital innovation, and transformation.
DIGITAL EXECUTION
We partner with core team members from all departments to manage and execute digital initiatives collectively.
- Research (B2C/B2B)
- Digital innovation strategy
- Memorable digital experience ideation
- Digital journey audit
- Social listening & VOC
- KPIs, metrics, measurement frameworks
- Content marketing competitive analysis with gap analysis and content mind mapping
- Content marketing strategy
- Social media marketing strategy
- Community marketing strategy
- Influencer & thought leader marketing strategy
- Authority building and online reputation strategy
- Digital operations workshop
- Define how digital has impacted your consumer’s life
- Define how digital can enhance your brand’s value proposition
- Define a digital business model
- Define digital operation team and processes
- Define brand´s online persona
- Research and analysis
- Content creation
- Social media management
- Influencer/thought leadership management
- Web, mobile, OTT, UI/UX design
- Defining resources & team development
- Digital business management consulting
- Community marketing consulting
- Digital operations consulting
Our Services
DIGITAL STRATEGY
By taking a consumer perspective we build digital strategies that provide memorable experiences between brand and consumer.
— Research (B2C/B2B)
— Digital innovation strategy
— Digital journey audit
— Social listening & VOC
— KPIs, metrics, measurement frameworks
— Content marketing competitive analysis with gap analysis and content mind mapping
— Content marketing strategy
— Social media marketing strategy
— Influencer & thought leader marketing strategy
— Authority building and online reputation strategy
— Community marketing strategy
DIGITAL OPERATIONS
Focused on overall business strategy, objectives, digital innovation, and transformation.
— Digital operations workshop
— Define how digital has impacted your consumer’s life
— Define how digital can enhance your brand’s value proposition
— Define a digital business model
— Define digital operation team and processes
— Define brand´s online persona
— Research and analysis
DIGITAL EXECUTION
We partner with core team members from all departments to manage and execute digital initiatives collectively.
— Content creation
— Social media management
— Influencer/thought leadership management
— Web, mobile, OTT, UI/UX design
— Defining resources & team development
— Digital business management consulting
— Community marketing consulting
— Digital operations consulting