BRANDING WELLNESS ONLINE AND OFF

get the scoop on digital wellness trends here

BRANDING WELLNESS ONLINE AND OFF

get the scoop on digital wellness trends here

digital wellness in the information age

We’re living in a relatively new era when people spend perhaps half or more of their day on the Internet or otherwise tech-based work, entertainment, or management platforms. With remote-work environments now more common than ever, this phenomenon has only increased, and research suggests that the global digital health market will reach $833.44 billion in the next five years. As consumers seek solutions for mental and physical health, wellness tracking, productivity, and overall well-being, brands have an opportunity to innovate and provide services in these areas for their audiences and employees alike. In this report, A&P’s brand strategists examine how digital wellness has emerged, how it is evolving as a consumer service industry and an important part of life for most humans, and how brands take advantage of that through both consumer channels and corporate social responsibility.

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    digital wellness in the information age

    We’re living in a relatively new era when people spend perhaps half or more of their day on the Internet or otherwise tech-based work, entertainment, or management platforms. With remote-work environments now more common than ever, this phenomenon has only increased, and research suggests that the global digital health market will reach $833.44 billion in the next five years. As consumers seek solutions for mental and physical health, wellness tracking, productivity, and overall well-being, brands have an opportunity to innovate and provide services in these areas for their audiences and employees alike. In this report, A&P’s brand strategists examine how digital wellness has emerged, how it is evolving as a consumer service industry and an important part of life for most humans, and how brands take advantage of that through both consumer channels and corporate social responsibility.

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